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	<title>Comments on: How To Change Your App Store Release Date</title>
	<atom:link href="http://www.dragthing.com/blog/?feed=rss2&#038;p=37" rel="self" type="application/rss+xml" />
	<link>http://www.dragthing.com/blog/?p=37</link>
	<description>Please, Not Another Indie Developer Blog</description>
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		<title>By: James Thomson</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-1089</link>
		<dc:creator>James Thomson</dc:creator>
		<pubDate>Mon, 23 Nov 2009 22:50:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-1089</guid>
		<description>Yes, you can put a release date in the future when you submit, and the app won&#039;t appear on the store before then. This trick is about changing the date after it has been approved and appears on the store.</description>
		<content:encoded><![CDATA[<p>Yes, you can put a release date in the future when you submit, and the app won&#8217;t appear on the store before then. This trick is about changing the date after it has been approved and appears on the store.</p>
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		<title>By: kapucchino</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-1088</link>
		<dc:creator>kapucchino</dc:creator>
		<pubDate>Mon, 23 Nov 2009 22:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-1088</guid>
		<description>so here&#039;s a rather dumb question if i may ask.. I haven;t been through the update process in itunesconnect, but i am wondering if apple allows you to put a release date of when you want your update to go out, or is it like - as soon as the update is approved it goes out. Basically no control over the release date of the udpate?? 

Changing the date is another issue,as i see the trick is mentioned several times. 

I was just concerned if they don&#039;t allow you to control what date the update goes out.</description>
		<content:encoded><![CDATA[<p>so here&#8217;s a rather dumb question if i may ask.. I haven;t been through the update process in itunesconnect, but i am wondering if apple allows you to put a release date of when you want your update to go out, or is it like &#8211; as soon as the update is approved it goes out. Basically no control over the release date of the udpate?? </p>
<p>Changing the date is another issue,as i see the trick is mentioned several times. </p>
<p>I was just concerned if they don&#8217;t allow you to control what date the update goes out.</p>
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		<title>By: Giovanni Ferrari</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-841</link>
		<dc:creator>Giovanni Ferrari</dc:creator>
		<pubDate>Mon, 28 Sep 2009 18:06:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-841</guid>
		<description>Hi,
our app went live in Australia at 5PM GMT (or so, one our go) and is not available on European stores as I write (6PM GMT).

A few hours after midnight, then

Regards

Giovanni</description>
		<content:encoded><![CDATA[<p>Hi,<br />
our app went live in Australia at 5PM GMT (or so, one our go) and is not available on European stores as I write (6PM GMT).</p>
<p>A few hours after midnight, then</p>
<p>Regards</p>
<p>Giovanni</p>
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	<item>
		<title>By: Giovanni Ferrari</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-840</link>
		<dc:creator>Giovanni Ferrari</dc:creator>
		<pubDate>Fri, 25 Sep 2009 22:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-840</guid>
		<description>Thanks, James.

I&#039;ll check on the App Store in Australia and Japan at midnight local time.</description>
		<content:encoded><![CDATA[<p>Thanks, James.</p>
<p>I&#8217;ll check on the App Store in Australia and Japan at midnight local time.</p>
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		<title>By: James Thomson</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-839</link>
		<dc:creator>James Thomson</dc:creator>
		<pubDate>Fri, 25 Sep 2009 19:13:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-839</guid>
		<description>I think it might be midnight within each store - so the Japanese store will get it eight hours before the UK, and the UK eight hours before the US and so on. But don&#039;t quote me on that, I haven&#039;t used the release date to set a date in the future.

If you don&#039;t set a release date before it is approved, I know it appears on all stores simultaneously - but with that you don&#039;t know exactly when it will go live which does make coordinating PR difficult. What I have done in the past is basically ignore the time of day it actually goes live, and send out my press at the time of my choosing.</description>
		<content:encoded><![CDATA[<p>I think it might be midnight within each store &#8211; so the Japanese store will get it eight hours before the UK, and the UK eight hours before the US and so on. But don&#8217;t quote me on that, I haven&#8217;t used the release date to set a date in the future.</p>
<p>If you don&#8217;t set a release date before it is approved, I know it appears on all stores simultaneously &#8211; but with that you don&#8217;t know exactly when it will go live which does make coordinating PR difficult. What I have done in the past is basically ignore the time of day it actually goes live, and send out my press at the time of my choosing.</p>
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		<title>By: Giovanni Ferrari</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-838</link>
		<dc:creator>Giovanni Ferrari</dc:creator>
		<pubDate>Fri, 25 Sep 2009 17:34:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-838</guid>
		<description>Nice trick, thanks.
I have a related question about publishing date: what&#039;s the publishing time on the publishing day? 
Is it 12:00 am (midnight) PDT or PST or UTC ?
How do you sync your external communication (eg. your site, your PR) with the availability time?</description>
		<content:encoded><![CDATA[<p>Nice trick, thanks.<br />
I have a related question about publishing date: what&#8217;s the publishing time on the publishing day?<br />
Is it 12:00 am (midnight) PDT or PST or UTC ?<br />
How do you sync your external communication (eg. your site, your PR) with the availability time?</p>
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		<title>By: James Thomson</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-590</link>
		<dc:creator>James Thomson</dc:creator>
		<pubDate>Fri, 24 Jul 2009 20:05:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-590</guid>
		<description>The PCalc 1.7 update correctly ended up on the 18th on July in the listed, so it seemed to be ok a week ago at least. But the date sorting makes no difference to sales these days anyway in my experience, sadly. In this case, perhaps it was a caching issue with the iTunes servers? I see lots of problems like this in the first few hours after a release.</description>
		<content:encoded><![CDATA[<p>The PCalc 1.7 update correctly ended up on the 18th on July in the listed, so it seemed to be ok a week ago at least. But the date sorting makes no difference to sales these days anyway in my experience, sadly. In this case, perhaps it was a caching issue with the iTunes servers? I see lots of problems like this in the first few hours after a release.</p>
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		<title>By: Julian</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-589</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Fri, 24 Jul 2009 19:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-589</guid>
		<description>Did they change how this works again? Just got my 1.0.1 update approved. My app is still on page 6 in iTunes, with the July 16 apps, although it says right there &quot;Released July 24, 2009&quot;. Hmm.

I&#039;m now job hunting.</description>
		<content:encoded><![CDATA[<p>Did they change how this works again? Just got my 1.0.1 update approved. My app is still on page 6 in iTunes, with the July 16 apps, although it says right there &#8220;Released July 24, 2009&#8243;. Hmm.</p>
<p>I&#8217;m now job hunting.</p>
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	<item>
		<title>By: James Thomson</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-574</link>
		<dc:creator>James Thomson</dc:creator>
		<pubDate>Wed, 15 Jul 2009 15:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-574</guid>
		<description>I think it should update in around 4-8 hours, but I don&#039;t know what happens if you&#039;ve already set a date. Let us know!</description>
		<content:encoded><![CDATA[<p>I think it should update in around 4-8 hours, but I don&#8217;t know what happens if you&#8217;ve already set a date. Let us know!</p>
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		<title>By: Bob Severns</title>
		<link>http://www.dragthing.com/blog/?p=37&#038;cpage=1#comment-573</link>
		<dc:creator>Bob Severns</dc:creator>
		<pubDate>Wed, 15 Jul 2009 15:09:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.dragthing.com/blog/?p=37#comment-573</guid>
		<description>This is a little frustrating.  As I did not understand this when I submitted my little app &quot;Alien Farts&quot; for first approval.  I set the release date to the day I submitted to the App Store.  I thought this would mean immediately available for release as soon as it was approved and the release date would update to the &quot;ready for sale&quot; date.  How am I to guess when Apple will finish conducting their review on the application?  It took 15 days in total for the review process to complete. The application was only reviewed and released for sale late last night and it immediately was buried and appeared to be 16 days old.  Hrmpf!  I changed it now.  Does anyone know how long before the change takes effect?</description>
		<content:encoded><![CDATA[<p>This is a little frustrating.  As I did not understand this when I submitted my little app &#8220;Alien Farts&#8221; for first approval.  I set the release date to the day I submitted to the App Store.  I thought this would mean immediately available for release as soon as it was approved and the release date would update to the &#8220;ready for sale&#8221; date.  How am I to guess when Apple will finish conducting their review on the application?  It took 15 days in total for the review process to complete. The application was only reviewed and released for sale late last night and it immediately was buried and appeared to be 16 days old.  Hrmpf!  I changed it now.  Does anyone know how long before the change takes effect?</p>
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